Sprint is on the warpath again with its competitors after the carrier came out gunning that its LTE Plus platform is faster than what AT&T, T-Mobile, and Verizon are offering.
Like Verizon and T-Mobile, Sprint added gasoline to flames when it came out with its own rolling balls ad. Unsurprisingly, the company's ad did not take that extra step in similar ways to the T-Mobile ad which had viewers thinking of balls, but probably in a different light.
With its new ad, Sprint is attempting to hammer home the notion that its LTE network is the fastest in the United States. The company also wanted to make it clear that its data services via LTE Plus, cost consumers 50 percent less than the competition, but only if folks switch from Verizon to Sprint.
Nielsen Mobile Performance app, which tracks smartphones the app is installed on, claims that LTE Plus outperforms the likes of Verizon, AT&T, and T-Mobile during the fourth quarter of 2015. During the last three months, Sprint said the app measured over 75 million events. The company also talked about fundamental improvements in large cities.
In Detroit for example, Sprint's LTE download speeds rose by a whopping 253 percent during the second half of 2015.
"Over 75 million downloads, collected from real consumers in cities across the country, show that Sprint wins where it matters - the actual customer experience. Our customers are experiencing a network that's faster than the competition, and there's never been a better time to give Sprint a try," says Marcelo Claure, Sprint CEO.
Sprint also attacked T-Mobile on its use of its data measurement method which is called Ookla. The company said T-Mobile does not take into account the amount of throttling that comes along with the un-carrier's Binge On service. Furthermore, Ookla only records data when users proactively perform a test. Apparently, this is not good enough for data collection.
While the announcement of having the fastest LTE speed in the United States is good, Sprint must still contend with the over 800 workers laid off. The company did this over the last three months, and the move is expected to save the carrier a cool $2.5 billion annually.
Mike Mozart | Flickr
