Community news sharing service Digg has launched a new feature, Digg Video, which will aggregate interesting clips from the web into a single stream of engaging content.
The Digg Video feature will pull content from both Facebook and Twitter, as well as what is popular on the service itself. Just like the Digg news site, Dig Video too has a top video story that is followed by a two-column layout that lists the popular video clips.
Users can also Digg their favorite video, save them and share them on social networking sites. The best content will be curated from the Internet and promoted.
"Since we relaunched Digg two summers ago, our Video tag has consistently garnered more traffic than any other. Apparently the world is even more bored at work than we knew. In order to meet the growing demand, we're proud to announce that we've launched Digg Video, a section of Digg solely dedicated to collecting and promoting the best and most interesting video content on the Internet. It's the Digg you already know and love, just in video form," notes a blog post from Digg.
The debut Digg Video editorial mix is an investigative mini-documentary from The New York Times, along with a clip of "an absurd 360 dunk" and a montage of Wood Allen characters saying "make love." Each of the videos open in a separate page and there are 36 video in a page that will change periodically in a day.
"Videos perform significantly better than other stories on the Digg homepage. That suggests a high level of user interest in videos; we want to feed that interest without overwhelming the Digg homepage to the exclusion of written pieces," said Andrew McLaughlin, CEO of the team that relaunched the content aggregator in 2012.
The media hub is only accessible for web users as of now; however, Digg will add Digg Video features for iOS and Android apps in the near term.
