Part of Google's process in ensuring that users get an efficient, fulfilling online experience is busting down on what it deems as "bad ads" and eliminating them.
In an official blog post Thursday, the company explains to users how its advanced alogithms and global team of 1,000-plus people dedicated to fighting these bad ads were able to disable upwards of 780 million ads in 2015 for violating Google's policies. To put that in a more in-depth perspective, Google says it'd take a user nearly 25 years to see all of those ads.
Describing bad ads as those that carry malware, cover up content you're really trying to see or promote fake goods or scams, Google handled them with a combination of computer algorithms and people reviewing them.
As part of its report on bad ads in 2015, Google says it blocked more than 12.5 million pharmaceutical ads that violated its healthcare and medicine policy and suspended upwards of 30,000 websites making misleading claims about weight loss. The company also suspended more than 10,000 sites and 18,000 accounts for trying to sell counterfeit goods such as designer watches.
As far as phishing and unwanted software goes, Google blocked nearly 7,000 phishing websites and disabled more than 10,000 sites with unwanted software last year.
Also, you know those annoying trick-to-click ads? Well, Google bit down on those, too, rejecting more than 17 million of them in 2015 alone.
Its crackdown extended to smartphones, an area that had Google stopping ads on upwards of 25,000 mobile apps because their developers didn't follow the company's policies. It also rejected applications from sites and mobile apps that displayed Google ads, but didn't follow the company's policies, rejecting more than 1.4 million.
Still in the first month of the New Year, Google says that it's already planning updates to further limit what can be advertised in 2016, while adding bolstered protections against malware and bots.
