OnePlus, the self-proclaimed "small fish in a very big pond" of smartphone manufacturers, has a new deal to draw in more customers.
Famous for its lineup of "flagship killers" that aimed to offer high-end devices at rock bottom prices, OnePlus has somewhat struggled to stick to customers as newer, more affordable high-end devices have also been released by its competitors.
Devices from the likes of Motorola, Huawei, and other Chinese manufacturers are slowly taking away some of the limelight that OnePlus has been known for. As a result, the Oppo-owned company (Oppo is another Chinese smartphone maker with handsets that offer more budget-friendly phones) is making a big deal of it's newest offer: free standard shipping.
Naturally, there are conditions to the deal. Free standard shipping only applies to orders via the OnePlus.net store and only on orders that amount to at least $100. That means new owners of the OnePlus One, OnePlus 2, and the OnePlus X have a bit more money to spend on cases and accessories.
Existing owners of any of the aforementioned OnePlus models will need to purchase a ton of accessories to avail of OnePlus' latest offer. Their best bet is to team up with friends or similarly located users in the OnePlus forums to buy a bunch of cases, backs and other accessories together.
In addition, different locations get different thresholds to avail of the discount. U.S. buyers have to cash out at least $100, Canadians $150, Europeans 100 Euro, etc. The full list of the threshold for varying currencies is as follows:
USD: 100
CAD: 150
EUR: 100
CZK: 2,500
DKK: 700
HUF: 30,000
PLN: 400
SEK: 850
GBP: 60
HKD: 800
OnePlus' past promotions weren't as lackluster as this one. In 2014, the company decided to hold a "Smash the Past" campaign where users destroy their old phones on video to get OnePlus' first device, the OnePlus One, for just $1. Unfortunately, the instructions weren't too clear as unselected users accidentally destroyed their phones for nothing.
Worse yet was OnePlus "Ladies First" campaign that allowed female buyers to get their invites first by drawing the OnePlus logo on their bodies and then post photo of themselves, and share it in OnePlus' forums. Naturally, the initiative backfired after a few short hours and the company blamed it on "rogue" employees.
This latest OnePlus' deal shouldn't rock any boats like the ones above did, but they may not get as much praise as they'd expect either for free shipping on their $200-300 phones. At least they offer the promotion globally instead of select locations. Now that'd be much more praiseworthy.
