With so many major automakers jumping into the electric vehicle space, Tesla has some real competition heating up for the new year and well beyond.
Just to let Elon Musk and his company know they're not alone in the electrified sector, General Motors took the opportunity to let its presence be known.
After rolling out the 2017 Chevrolet Bolt EV, touting its 200-mile range and price of around $30,000, at the Consumer Electronics Show 2016 in Las Vegas last week, GM announced Monday at the North American International Auto Show (NAIAS) in Detroit that the vehicle would come equipped with a 60 kWh battery and 200 horsepower.
But in making the announcement, GM decided to also take a subtle jab at Musk and Tesla. That's because accompanying the press release statement about the 2017 Chevy Bolt EV was a set of press photos — one of which has a couple of discretely-covered Bolt EV's on the road.
Nothing fishy about that, right? Zoom in on the street intersection, though, and you'll notice the signs Deer Creek and Arastradero. Do those ring a bell?
Well, they should to Tesla. That's because it's the coordinates of Musk's company's Palo Alto, Calif., facility. So, not only did GM test the 2017 Chevy Bolt EV outside the Tesla facility, but it seemingly snapped shots of the intersection from the electric vehicles, making sure to include it in its press photos. Nice.
GM's trolling of Tesla comes just before the automaker rolls out with its friendlier-priced Model 3, which should compete with the Bolt EV in the electric vehicle space.
The gauntlet has been laid down. Now, let the games begin.