Apple does not usually comment on speculations or hearsay, just like any other big company in the industry. This time around, it chose to speak up to kill off a rumor claiming that the company is working on a tool to switch from iOS to Android.
Earlier this month, a report emerged claiming that Apple will be coming up with the app after being pressured by mobile carriers in Europe.
"According to a senior industry source, Apple has privately agreed to develop a simple tool to help consumers shift data such as contacts, music and photos if they move to Android," says the report. "Major European telecoms operators are concerned that only a tiny fraction of customers ever move off the iPhone, in part because of the technical hassle of transferring data."
Apple spokesperson Trudy Muller said that the rumor is not true.
"We are entirely focused on switching users from Android to iPhone, and that is going great," says Muller.
Apple is firm in its stand that it will never develop an iOS-to-Android migration tool.
In fact, back in October, Apple boss Tim Cook touted in an earnings call that 30 percent of new iPhone owners had chosen to replace their Android smartphones.
Move To iOS App
The Cupertino-based company has developed an app designed to assist Android users in migrating their calendars, contacts, email accounts, bookmarks, photos and messages to the iPod Touch, iPad or iPhone.
Apple Music For Android
In November last year, Apple launched an Apple Music beta version for Android to persuade solid fans of the operating system to sign up to the music streaming service.
Eddy Cue of Apple confirmed the news and admitted that among the biggest challenges of launching the app was to woo Android users to give it a try.
"One of the biggest things is that we obviously don't know a lot of these Android customers and we're excited to hear what they'd like us to go do," said Cue.
He added that the company is hoping that Android fans will give Apple Music a chance.
What is worth noting with this app is that nearly all the Apple Music's features have been made available on the beta version of this Android app.
Initially unveiled for iOS users in June last year, the app brought with it a slew of nifty features to wow its loyal fans, which include Beats 1 (Apple's live radio station), curated playlists and playlists that are created based on the preferences of its users.