Sometimes, it's all in the look and feel.
That might have been the approach by Chinese smartphone manufacturer Smartisan, which introduced its all-new T2, nearly two years after its flagship T1 model launched with a splash.
What stands out about the T2? Its all-metallic frame, which doesn't leave anything exposed ... and Smartisan means anything. Turn the phone to its side or back and there's no trace of the device's power button or even a screw for that matter, as part of its aluminum frame. How many smartphones out there can boast the same?
Engadget claims that the metallic frame marks a first for Chinese smartphones and that the device's bezel alone took 588 days of research and development to generate. Smartisan took the look and feel — not to mention, durability — of the smartphone even further by coating it in 2.5D Gorilla Glass 3.
The T2 is also equipped with a 13 megapixel rear camera and 5 megapixel front-facing camera, with a 2,670 mAh battery powering the unit.
Under the 4.95-inch screen and 1920 by 1080 pixel display lays a Qualcomm Snapdragon 808 processor, 3 GB of RAM and 16 GB of internal storage.
The smartphone also features Bluetooth 4.1 connection capability and can be used on a Chinese 4G LTE network.
The T2 will retail for about $385 in China. Whether it makes its way to the United States remains to be seen.