Virtual reality firm Littlstar confirmed that a new app that delivers free 360-degree video content is now available for Apple TV, offering its users a more immersive viewing experience.
While the Littlstar app already exists for Android, iOS and the Gear VR of Samsung, this will be the first time the app will become available to users of Apple TV.
"Apple TV users can download the Littlstar app for free to gain access to content from brands such as Showtime, Disney, Discovery, PBS, Mountain Dew, National Geographic and Red Bull," said Littlstar in a blog post.
The company added that the new app comes integrated with the Apple TV's latest Siri remote, so users can easily manipulate the angles of the videos by using the remote's trackpad in order to take full advantage of viewing by 360 degree.
"We wanted to give audiences the ability to consume this content from their living rooms and in a social environment," said Tony Mugavero, Littlstar's founder and Chief Product Officer.
One main issue with 360-degree video is the limited content availability. Currently, most of the videos are focused on educational or instructional genres.
Littlstar claims that the distributed immersive content on their network is supported by its very own patent-pending distribution technology. Several brands such as DKNY and Ferrari leverage the aforementioned technology in order to distribute the company's 360-video content. Furthermore, content creators can also build consumer-focused apps by using the platform that the company offers with SDKs, APIs and analytics.
Ben Nunez, CEO of Littlstar, said that the company aims to provide content creators with the biggest distribution possible using a variety of platforms.
According to Nunez, the new Apple TV is the company's latest among its lineup of consumer touch points catered to content studios and brands.
Launched in 2014, Littlstar is now home to a wide array of 360-degree videos. While it accepts video content from users, the company also makes use of curated videos by partnering with huge names in the industry. Videos can vary from car races and football games to shark dives and chicken farms.
It remains to be seen just how useful these 360-videos can turn out to be in the long run. Sooner or later, bigger companies may become infatuated with the technology and industries such as travel, education and real estate may be depicted from a totally different angle.
