Is your relationship on the rocks, or do you feel uncomfortable about yourself? A simple, daily beauty routine might help.
A new study by Revlon and Fordham University in New York found that having a daily makeup ritual may boost self-confidence and eventually ramp up women's love life.
In the study that involved hundreds of women, researchers measured how women and their partners reacted after performing a daily makeup ritual.
The "Revlon Love Study" made participants perform a simple daily ritual for four days. The routine involved facing a mirror each morning, using a favorite perfume or scent, putting makeup on, eating candy, breathing deeply and looking at their reflection in the mirror and smiling.
The study aims to explore the social and psychological impact of beauty rituals on women's romantic relationships. Unlike past research by the company that was grounded on physical attractiveness, this study tackles more of self-confidence, self-esteem and empowerment.
The researchers found that 97 percent of the women reported a positive effect within themselves just a week after adopting the routine. The women were also asked to record their feelings on a daily journal. Seventy-one percent reported an increased urge for romance, 69 percent said that they were more open to looking for a partner and 77 percent felt being more social and outgoing. Moreover, 74 percent reported their willingness to flirt.
"Rituals can be powerful - performing them can actually change the way you feel. Taking the time each day to appreciate yourself, especially what makes you unique, is a simple but effective way to create positive energy," Tracy Rohrbaugh, vice-president of marketing at Revlon, said.
She added that the daily ritual promotes the manifestation of "more kindness, affection, flirting and love." It initiates a cycle that helps a woman receive and give more love.
For those women with partners, an estimated 85 percent of the women reported a positive change in how their partners and other people reacted to them. Sixty-five percent said they received compliments from their partners and 56 percent said that other people flirted with them more frequently.
The researchers concluded that the study was helpful in empowering women not only to improve themselves but also their love lives with just a simple change in mindset.
Photo: Greta Ceresini | Flickr
