Dove is once again under fire for its latest advertisement, "Choose Beautiful," part of the personal care brand's 10-year-old Real Beauty campaign.
The most recent ad sees women in San Francisco, London, Sao Paolo, Shanghai and New Delhi choose between walking through a set of two doors labeled "Average" and "Beautiful."
Though a lot of people commend Dove's apparent efforts to promote self esteem, others question the sincerity of a corporation whose lifeblood depends on women purchasing products to make themselves more "beautiful."
Many critics have pointed out that Dove is simply skimming the surface of beauty and self-esteem — two concepts Dove claims to understand and advocate for.
One argument against the company's Choose Beautiful ad is that women don't necessarily have to feel beautiful to have high self-esteem. And instead of giving women two superficial choices, Dove could have added several qualities — such as Funny, Intelligent, Unique or Kind.
