Speed thrills ... especially when surfing the web.
That's precisely why, Google announced Wednesday that it will begin routing mobile users to Accelerated Mobile Pages (AMP) in February 2016. AMP pages load four times faster and use eight times less data than traditional mobile-optimized pages.
As part of its AMP Project to power users with quicker web-page viewing, though, Google needs publishers to support AMP links. Thus far, the tech giant has received word from Twitter, as well as messaging apps such as LINE, Viber and Tango, that they'll all support AMP pages early next year.
Vine has already built an amp-vine component to display a Vine embed, while Pinterest has already begun testing AMP links.
LinkedIn plans on supporting AMP links in 2016, as does Fox News, too.
In addition, WordPress will support publishers that want to enable AMP pages in January with comScore, Chartbeat, Google Analytics and Parse.ly to follow with AMP support by late February.
In total, the AMP Project is expected to really affect four areas, including advertising, analytics, subscriptions, and content format innovation.
"The AMP Project is working to make the mobile web experience better for everyone, and it is thrilling to be part of this industry-wide effort to reshape how content is consumed online," Richard Gingras, Google's Head of News, wrote as part of the company's announcement Wednesday. "In the coming weeks, look out for updates on new technology partners, new platforms, and new publishers, as well as the specific launch plans of supporting platforms."
In the meantime, to spark the growth of the AMP project, Google is even providing the public with a link to create their first AMP page.
