Apple's boss Tim Cook frequently touts that 97 percent of users are satisfied with the Apple Watch, based on a study carried out by Wristly Research, a firm which conducts surveys of Apple Watch users on a weekly basis.
This week, the firm decided to reveal the result of examining the remaining 3 percent, or the 340 former Apple Watch users, to find out the reasons why they dumped the Apple Watch... and what they discovered are quite interesting.
Wristly revealed that 89 percent of the total respondents stopped wearing the device because they did not find enough value in it.
Other top reasons why people gave up on Apple's wearable include.
– They thought the device was too limiting
– They were convinced the wearable was not fast enough
– The device's battery failed to last long enough
– The tilt gesture to check out the time was bothersome
Participants in the survey were also encouraged to put in their comments. According to Wristly, 300 of the respondent gave their comments.
"The biggest theme in the critiques was about performance," Ben Baharin of Creative Strategies says. "Many thought the Apple Watch was too slow, particularly around data retrieval and third-party apps. The other was about battery. Many commented on their desire to have the watch face be visible at all times and not have to charge daily."
Bajarin is assisting Wristly in the design of its surveys.
It is worth noting that 45 percent of the respondents in the study were composed of watch users who are employed in the tech industry — specifically, people who are fairly technical, evaluate tech for a living or work in tech industry.
Furthermore, the study uncovered that 30 percent of the respondents still put on the Apple Watch every once in a while and that in spite of discontentment, many of them did not sell, return or give their Apple Watches away. Interestingly, it was revealed that 45 percent gave up on the Apple Watch within just two weeks.
Meanwhile, it is anticipated that the Cupertino-based tech titan is going to sell as many as 6 million watches during the holiday season.
