Social media is the pinnacle of online entertainment for many, but despite this, a new study has shown that user satisfaction of social media companies is quite low, especially the number one player in the game, Facebook.
The American Customer Satisfaction Index (ACSI) has the job of measuring the top social media websites in the business. As it stands, Facebook is far from being at the top, and Mark Zuckerberg and friends should view this as a major problem. User's unsatisfied with Facebook could easily move to another social network, but it would highly depend on how many friends are willing to make the jump as well.
In recent history, social media companies and websites tend to rank the lowest in ACSI's top 100 companies, but ratings have risen by 4.4 percent, but still not good enough. At the moment, social media companies have an overall customer satisfaction rating of 71, which puts these companies ahead of airlines, TV subscription, and Internet Service providers.
The latter companies have a rating of 69, 65, and 63 respectively.
Of all the social media companies out there, Pinterest is the most loved of all. The company in 2014 has a customer satisfaction rating of 76, this was enough to bump Wikipedia with a 74 satisfaction rating from the top and to the number two position.
A new category known as "All Others," which includes the likes of Instagram, Reddit and Tumblr, is ranked in third position with a customer satisfaction rating of 73. Sharing the third spot with All Others is YouTube with a satisfaction rating of 73.
Moving down the line, we have Google+ with a 71 satisfaction rating, which is not bad for a social media platform that is allegedly struggling to stay alive. Further down, Twitter sits not too comfortably with a rating of 69, though that's better than Facebook with its customer satisfaction rating of 67. It shares the spotlight with LinkedIn that has the same amount of ratings.
Mark Zuckerberg should feel pleased that ACSI did its study long before it was revealed that Facebook performed psychological tests on hundreds of thousands of users. If it was after, chances are the first social network to reach one billion users would be quite further down from 67.
