Google is pulling out all the stops in its effort to promote Star Wars: The Force Awakens. The company asked users to choose between the Light side and the Dark earlier this week, with the choice affecting the appearance of everything from YouTube to Gmail.
Now, Google has unleashed its ultimate Star Wars Easter egg, and it's something you absolutely have to experience for yourself.
Go to Google right now and type in "A long time ago in a galaxy far, far away." Press enter. Then sit back and enjoy.
That's right: Google has turned your search results into an endless wall of scrolling yellow text, just as is seen at the beginning of every Star Wars film. Only this time, instead of paragraphs about the war between the rebels and the Empire or endless words about the Clone Wars, the yellow scrolling text is mostly just headlines of various websites gushing over how incredibly cool this is.
Make no mistake, it's super cool. You can even turn on John Williams' iconic theme to accompany your scrolling newsfeed. It doesn't get much better than that, and as such, it joins a long line of Google Easter eggs that have continued to impress us over the years. Google is going to have a mighty hard time topping this, but something tells me it'll find a way.
In the meantime, it seems like every company is so busy promoting Star Wars that it will be strangely quiet once the film finally releases. From Sony ads for Star Wars Battlefront to Walmart commercials capitalizing on the nostalgia parents have for the franchise, everybody is trying to get in on that sweet Star Wars action. Too bad nothing they can do will compare with Google's unique bag of tricks.
Star Wars: The Force Awakens is in theaters Dec. 18.
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