Sprint has tweaked an old familiar deal to qualify for what it's calling the biggest wireless offer in U.S. history. The company is again offering to cut bills in half, but it has a bit more respect for T-Mobile this time around.
Sprint's deal offering 50 percent off competitor's rates was last seen in the form of the company's Cut Your Bill in Half promotion, which excluded T-Mobile. That was back when Sprint and T-Mobile were still disputing which of them held the third place spot behind the U.S.' top two wireless carriers.
This time Sprint is promising up to 50 percent off of selected plans from T-Mobile, AT&T and first-place Verizon. The deal is also extended to AT&T's Cricket prepaid service and T-Mobile's Metro PCS.
The promotion kicks off on Nov. 20 and is offered until Jan. 7 until Jan. 8, 2018. The pricing for the promotion is simple and there are no gimmicks, says Sprint.
So on to the small print. Sprint isn't going to try to match some of the perks offered by rivals.
"Plans exclude unlimited music and video streaming, data carryover and cloud options that other carrier plans may offer," states Sprint in small letters. "Offer/coverage not available everywhere or for discounted phones."
But despite not being able to offer some of the extras that probably attracted consumers to rivals in the first place, the 50 percent off deal is seeking to change perception about the company's infrastructure and to catch back up with T-Mobile.
Sprint has taken significant strides with its network because it knows consumers require consistency and reliability, remarked Sprint CEO Marcelo Claure.
"Customers switching to Sprint will never need to look elsewhere," said Claure. "They will learn what our 58 million customers already know — Sprint offers the best value and an award-winning network."
Claure says Sprint hasn't forgotten about existing customers. The company is giving away tablets to existing customers and a year of free service, requiring only that they sign a two-year agreement.
"Our company would be nothing without our existing customers so we wanted to make sure we showed our appreciation to them, too," Claure said.
