It seems that tech giant Google is considering its very own Android phone.
The news has cropped up over the Internet saying executives inside the company are once again deliberating on coming up with its very own Android smartphone.
Citing people who work for Google, The Information has first leaked out the news over the Internet, indicating Google seems keen in becoming a stronger competitor of Cupertino-based tech titan Apple.
In the past, Google teamed up with Original Equipment Manufacturers (OEMs) to co-develop a particular product. In building its well-received Nexus phones, Nexus 5X and Nexus 6P, the Mountain View-based company tapped LG and Huawei to manufacture them. Not only that, these partner companies also assist in delivering these phones.
Should Google decide to follow the steps of Apple, it will do all of these from scratch, without, of course, the help of partners. On the positive side, it will be easier for the company to roll out updates as it will have more control on the whole Android experience.
Google has already managed to make its own hardware, its Chromebook Pixel and the upcoming Pixel C tablet. However, Google has yet to prove its worth in coming up with its very own smartphone. The Chromebook Pixel has been used by Google to lead the adoption of USB Type-C. The Pixel C, however, is said to be created as a more PC-friendly version of Android.
Some experts believe there are several ways for the company to push the Android ecosystem without the need to make its own smartphone and therefore upset its partner companies, for example, by partnering with OEMs to co-create new chips components.
A year ago, Google sold Motorola to Lenovo for a whopping $2.91 billion. It decided, however, to hold on to most of Motorola's patent to use for its Android ecosystem.
Google announced the Nexus 5X and 6P on Sept. 29, along with a handful of other offerings, including the Pixel C tablet with keyboard, Chromecast 2, Chromecast Audio, Google Play Music Family Plan and Android Marshmallow.
