The iPad Pro is said to have a preorder launch on Wednesday, Nov. 11 and Apple is making a big noise with the release of its very first video ad for the 12.9-inch device.
Dubbed "iPad Pro - A Great Big Universe," the ad shows detailed recreations of the solar system's two biggest planets, Jupiter and Saturn. There's also a focus on each of the two planet's main features such as the big red spot of Jupiter and the rings of Saturn. Other remarkable appearance include a shining nebulae and the so-called black hole.
The music is called "Sound & Color" by Alabama Shakes. Each time that the sound of percussion is heard, it is matched with a corresponding movement in space. The timing is great while the song's lyrics are also well chosen.
"A new world hangs, outside the window, beautiful and strange," says the lyrics.
When the song reaches the lyric part that says "It must mean I've fallen away," the ad begins to show the iPad Pro. It somehow sends a subtle message that all those colors and movements in the universe were all caught in the iPad .
Apple also introduces the Split-Screen multitasking feature of the upcoming iPad Pro in the ad. There's also a focus on the Apple Pencil which was shown as a very handy device when making "astronomical" calculations.
"With its pixel-perfect precision, Apple Pencil expands the power of Multi-Touch and opens up new creative possibilities," said Apple. "It's sensitive to both tilt and pressure, allowing you to create a range of artistic strokes and effects - from the thinnest of lines to subtle shading. Beyond adding new capabilities to iPad Pro, Apple Pencil also feels completely natural and responsive from the moment you pick it up."
The last part of the video ad is also worth noting of. It shows the tagline "Introducing the biggest iPad ever." It ends up with the words iPad Pro which also appeared with the Apple logo. What makes it more appealing is the perfect timing of its appearance with the song lyrics.
The last two words in the lyrics (only as heard in the video), "Sound and color," were intuitively matched with the video's tagline. The latter appeared within the first three syllables while the last syllable was highlighted with the iPad Pro brand name and logo.
The space-oriented iPad Pro video ad is slated to launch on TV during the football match on Monday, Nov.16. Similar to other video ads of Apple, the new video ad is also uploaded in YouTube.
Apple also announces that shipping of the 12.9-inch iPad Pro will begin later this week.
