Amazon wants to get drones in the air to deliver packages to its customers and is asking the Federal Aviation Administration to give the go-ahead for the innovative new means of delivery.
It is the early stage of what's likely to be a big battle for drone supremacy, given Google and Facebook are also interested in the concept.
According to reports, the Seattle-based online retail company is looking for permission to continue testing the unmanned aircrafts as a means to deliver purchased items from its online store.
Amazon says it has developed a team of "world-renowned roboticists, scientists, aeronautical engineers, remote sensing experts and a former NASA astronaut" to push forward the idea into being manifested into real-life situations.
A company exec reportedly told the FAA in a letter that Amazon Prime Air will be able to deliver packages to customers in 30 minutes or less by using the drones. It's seeking the OK to test them on company-owned property instead of at one of six approved sites in the U.S.
"We believe customers will love it, and we are committed to making Prime Air available to customers worldwide as soon as we are permitted to do so," writes Paul Misener, vice president over global public policy.
But drones have become a controversial item in today's world, as more and more people are concerned that their use could lead to worries over privacy issues, especially after a Connecticut woman assaulted a young man after he had allegedly been using a drone to take pictures of her and other women in bikinis on the beach.
Still, Amazon believes that by deploying the drones, customers could get their purchased items in a matter of minutes. But it all relies on whether the FAA will give permission for further testing before it becomes a reality.
Misener said in a statement to reporters that the company is "continuing to work with the FAA to meet Congress's goal of getting drones flying commercially in America safely and soon. We want to do more R&D close to home."
Amazon has been sparking interest in new waves of technology and the drone idea is the latest push from the company. It recently launched its Amazon Fire 3D smartphone that has many observers and tech experts excited over the device and what it will bring to the table, especially with its 3D technology.