There's big news on the digital horizon for Seattle-based Amazon. The company may soon have a new data center in Frankfut, Germany, offering Germans lower latency on Amazon Web Services.
AWS, a scalable coud-based computing service, will also be expanded in Australia. There will be new facilities located in Melbourne and Sydney, according to the latest news in tech land.
In most recent news, Amazon was reported to be planning a data center facility in Germany, which will be the second large facility in Europe, alongside one in Ireland.
Amazon could face obstacles in a country that is both skeptical of mass media products that could be tapped by the United States' National Secuirty Agency (NSA) and some of the continent's strictest information privacy legislation. Both citizens and government, therefore, will be Amazon's targets for building trust in the company -- that is if they are perceptive enough.
As the report noted, Amazon likely began planning on this project well in advance of the Edward Snowden revelations that have brought forth so much conern over the NSA's activities.
Amazon's footprints will also be left on the continent of Australia, as was reported today as well. The company's subsidiary AWS said in a statement that two new locations in Australia will be constructed for Amazon CloudFront, Route 53, and Direct Connect services. One will be in Melbourne, and another at the Global Switch Sydney data center in Ultimo.
The new locations will improve performance and availability for AWS customers in the region. CloudFront and Route53 applications will improve the features at no additional cost to customers, according to the report. There will be a total of 12 Direct Connect centers when the Sydney location is complete.
In other related news, Amazon has found a partner with Cloudian, who provides hybrid cloud storage solutions. Together with AWS, the two will provide services to enterprise users taking advantage of better data tiering flexibility to Amazon S3 and Glacier. Cloudian said that the partnership will mean improvements for their customers.
"This partnership with Amazon Web Services means that our customers can now not only deploy full-featured, on-premises, Amazon S3-compliant clouds, but easily auto-tier their data to the AWS cloud. Users have the option to leverage AWS infrastructure for long-term bulk storage while keeping their most critical data close at hand," said Paul Turner, chief marketing officer at Cloudian. "This unique hybrid cloud approach ensures nearly unlimited capacity expansion, straightforward data tiering, and unfettered use of the vast ecosystem of AWS S3 applications -- all behind the user's firewall."
Companies are looking for more efficient ways to work between the cloud and on-site facilities. This partnership marks a possible leap in trying to meet that demand from customers that have previously struggled with scalability and agility, not to mention the much-needed flexibility that maximizes efficiency for enterprises.