Articles by Ester Donahue

How Machine Learning Techniques Optimize Product Discoverability and Boost Online Sales

E-commerce giants are increasingly turning to machine learning (ML) techniques to ensure that their products reach the right audience at the right time, optimizing product discoverability and maximizing revenue. Aniket Sundriyal, a senior business intelligence engineer at Amazon's Woot.com, has become a leading figure in using ML to drive e-commerce success.