In an industry where visuals are crucial, Nextech3D.ai's ability to create accurate 3D models from 2D photographs bridges the gap between online shopping and the in-store experience. The partnership with Amazon, the world's largest online retailer, underscores the potential of AI to enhance how consumers interact with products online. As Gappelberg prepared to address the media, the anticipation built around the potential impact of this technology on the future of e-commerce.