We've seen the NBA and UFC create successful NFT collections—NBA Playoffs and UFC Strike—that fans have loved. But, again, these were static and not too dissimilar to the original baseball card collectibles. The NBA took a second dip into the world of NFTs with The Association collection, which utilizes dynamic NFT technology, creating a fantasy league-style collectible. Developed by Galaxis, cards from The Association evolved based on how many points a player got in the 2022 NBA Playoffs.