Target's latest ad just might restore your faith in humanity.
The store's Halloween costume ad features a darling girl in arm crutches and prosthetic legs, dressed as "Frozen's" Queen Elsa.
As of posting, Kroll's post has received over 200 likes and amost 6,000 shares.
"I especially like how it's not an advertisement for something 'inspirational'. It's just a regular ad for costumes with regular kids! No agenda!" the Michigan-based mother added. "Proof that advocacy and inclusion can come in so many ways! Thank you Target!"
"Target has set the bar in advertising! Great ad, hope to see more," said L Joe Burgan as he shared Kroll's post.
"It's brands like this that make all the difference! WTG Target! I remember discussing the topic of inclusion in a recent meeting I had. I love it when feedback is taken and heard and implemented. This is truly wonderful!" Maria Briggs said, also sharing the same post.
The Twitterverse likewise exploded with the news of this ad.
"Shout out to #Target for including a child with a disability in their Halloween ad. #representationmatters," tweeted Teddy O'Malley.
Shout out to #Target for including a child with a disability in their Halloween ad. #representationmatters pic.twitter.com/qrHBwYyy3b
— Teddy O' Malley (@TeddyOMalley1) October 22, 2015
"So @Target featured a girl with a disability on their Halloween ad. As a person with a disability who used to model, this makes me so happy!" user @itsmeYaelG tweeted.
So @Target featured a girl with a disability on their Halloween ad. As a person with a disability who used to model, this makes me so happy! — Yael (@itsmeYaelG) October 22, 2015
"so glad people are noticing this. I work at target & it warmed my heart when I opened the ad & saw this," tweeted user @elizz_kaysun.
so glad people are noticing this. I work at target & it warmed my heart when I opened the ad & saw this https://t.co/o1PYAosMma
— liz (@elizz_kaysun) October 22, 2015
"very cool to see @Target normalizing differently abled children!!! this is a great ad!" user @coolgurlcool tweeted.
very cool to see @Target normalizing differently abled children!!! this is a great ad! pic.twitter.com/hXwotwNn8K — it me (@coolgurlcool) October 23, 2015
To the above tweet, Target replied:
"We're really glad that you liked it! Our Advertising team tries hard to include all of our guests. Thanks for tweeting us!"
@coolgurlcool We're really glad that you liked it! Our Advertising team tries hard to include all of our guests. Thanks for tweeting us!
— AskTarget (@AskTarget) October 23, 2015
A report has noted that this is not the first time Target has received praised for an inclusive ad. The store featured a child with Down Syndrome in 2012, and in August 2015, announced that they would no longer classify its children's items section according to gender.
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