VAIO, formerly Sony's PC business, teased on its website in Japanese that it is now "free," with several changes coming to the company.
The Japanese message implies that VAIO will be a smaller brand compared to when it was a part of Sony's massive electronics empire. However, the new company, which will employ no more than 240 people, will still retain the DNA that VAIO is known for.
Sony sold its VAIO business to Japan Industrial Partners earlier this year as the company looked to shift more focus on the mobile device industry, which includes smartphones and tablet computers.
In a press release, Sony said that it "has determined that concentrating its mobile product lineup on smartphones and tablets and transferring its PC business to a new company established by [Japan Industrial Partners] is the optimal solution."
Sony's decision to unload VAIO may have a beneficial long-term effect for the company. However, before realizing the benefits, the company first had to lay off about 5,000 workers, along with forecasting a $1.1 billion loss from a profit of almost $300 million for the fiscal year.
Today's launch event for the VAIO Corporation completes the company's resurrection, along with a debut lineup of products that looks very similar to the VAIO Pro and VAIO Fit models that Sony launched about a year ago. The laptops have dropped the Sony name, but they are still being offered at the online store of Sony.
Takayuki Sekitori, the new VAIO CEO, touts the two VAIO models as very well received, with the company looking to build around the concepts of "choices" and "focus" as it climbs out of Sony's shadow.
Sony retains a 5 percent stake in the new company, which has not yet indicated if it will seek to expand its business outside Japan.
In addition to Sony's sale of its VAIO line, the company also transferred its e-book reader business to Kobo, with all user accounts and books also transferred, in the face of stiff competition in the industry.
Aside from being able to focus on its mobile devices, the sale of these businesses also allows the company to devote more resources to strengthening its hold on the video game industry with the PlayStation 4, which has claimed dominance by beating Microsoft's Xbox One and Nintendo's Wii U for the fifth straight month in May.
Sony CEO Kazuo Hirai said that the PlayStation 4 is the company's backbone and future.
