Audio-Technica introduced its line of six SonicFuel in-ear headphones this week at CE Week in New York.
The "iS" models have an in-line controller with microphone and volume adjustment for managing phone calls and music/video playback, and all the headphones feature ergonomic C-tip earpieces that nestle in the ear for a stay-in-place fit. Other features include 360-degree rotating ear tips and a flat tangle-free cord.
"We named these headphones SonicFuel because they're created to fuel listeners' passion for enjoying their favorite music wherever they go," said Crystal Griffith, Audio-Technica consumer marketing manager. "They offer all the value, comfort, features and sound quality people look for in high-quality in-ear headphones."
There are six headphones in the line, with retail prices ranging from $99.95 to $44.95. The ATH-CKX9iS ($99.95) is about audio quality and comfort, with its large 13.5-mm drivers that deliver surprisingly powerful, dynamic and immersive sound from an in-ear design. It has a microphone and a cord-mounted remote for the latest smartphone devices from Apple, Samsung, HTC and more. It enables users to answer calls, control media and adjust volume. The ATH-CKX9iS have a flat, tangle-free cable and are available in black or silver. It includes small, medium and large-sized C-tips; x-small, small, medium and large-sized eartips; and Comply Foam Tips that conform to the shape of the ear canal. Both are supplied with a carrying case.
The SonicFuel ATH-CKX7iS headphones ($79.95) features 360-degree rotating ear tips that adjust to the angles of the listener's ear canals, helping create a perfect seal for maximum bass impact and sound isolation. Its compact enhanced driver system delivers clear, robust sound. It is available in black, white, blue, red and purple and includes a flat, tangle-free cord and extra C-tips, eartips. Comply Foam Tips and a carrying case.
The ATH-CKX5iS headphones deliver extra value for its $49.95 price. It includes the 360-degree rotating eartips and high-quality compact drivers for outstanding sound quality with impactful bass and isolation from outside noise. Colors are black, white, red, blue and green. The headphones include extra C-tips, eartips and a carrying pouch.
The ATH-CKX9, ATH-CKX7 and ATH-CKX5 headphones offer all the features of their corresponding "iS" models, without the built-in microphone and smartphone functionality.
Audio-Technica's SonicFuel line already includes its AX over-ear headphones that provide a comfortable, sleek design, superior sound quality and three models with smartphone capability. These models also feature large-diameter drivers for bold, immersive sound.