How many times have you tried to log onto a website with your smartphone or tablet, only to be hit with long loading times? Chances are, you closed the window out of frustration more times than you actually waited for the webpage to load.
Well, Google wants a faster-loading mobile webpage-viewing process, and that's why it's announcing its new open source initiative, Accelerated Mobile Pages (AMP).
Built as a new open framework within existing Web technologies, AMP HTML allows websites to build lightweight webpages, designed to give users a quicker mobile Web experience. That includes webpages crammed with rich content such as video, carousels, maps, social plug-ins and high-powered graphics accompanying ads and animations.
Google is working to bring the same code across multiple platforms and devices, so whether you're using your smartphone or tablet, content will appear quicker than it currently does. Google News will integrate AMP HTML, and as part of Wednesday's news, Google announced that nearly 30 prominent publishers are delving into using AMP HTML as well — including the likes of Twitter, WordPress.com, Pinterest, LinkedIn, Chartbeat and Parse.ly.
In the coming months, Google will be working with its partners to distribute AMP HTML across devices and platforms worldwide. To help spread the effort, Google is even opening up its high-performance global cache servers, allowing Web publishers to continue to host their content, but distribute it more efficiently.
AMP HTML's actual technical breakdown will be released Wednesday on GitHub. To see a demo of AMP HTML in action via Google's search, click here.
Here's to an accelerated mobile webpage-viewing experience.
