Interbrand released its latest report on this year's top global brands, which ranked Apple and Google in the top positions for the third year in a row.
The report also indicates how the technology industry dominated the total ranking with over half of the top 10 positions occupied by companies from the tech world.
Apple is revealed to have a total valuation of over $170 billion with a 43 percent increase in its brand value. Google, which ranks second, has a total valuation of more than $120 billion with a 12 percent increase in its brand value. Other tech firms in the list include Microsoft (No. 4), IBM (No. 5), Samsung (No. 7) and GE (No. 8).
Rounding up the top 10 list are brands that include Coca-Cola (No. 3), Toyota (No. 6), McDonald's (No. 9) and Amazon (No. 10), which enters the Top 10 for the first time. The e-commerce company reportedly has a brand value amounting to $37.9 billion.
All in all, the list ranks 100 companies, 28 of which belong to the technology sector, which makes up more than third of the list's total value. So far, no other industry comes close to dominating the rankings.
"It is genuinely exciting to see so many leading brands across so many diverse industries increasingly embrace the role they play in influencing customer choice and building new business models in response to changing norms and testing new ideas to meet the need of shifting consumer mindsets," said Jez Frampton, Global Chief Executive at Interbrand.
Facebook is identified as one of the fastest-rising brands, taking the No. 23 spot from No. 29 last year. The company gained a 54 percent increase in its brand value.
Lenovo also makes its first appearance in the list and occupies the 100th spot. It is the second Chinese brand to be included, joining Huawei which ranks at No. 88.
Other new entrants include Lego (No. 82), PayPal (No. 97), MINI (No. 98) and Moët & Chandon (No. 99).
Interbrand's methodology in coming up with a final list involves a deep analysis of the several ways that a brand provides benefits to an organization. These include financial performance, ability to influence customer purchases and its competitiveness to demand premium pricing.
