Another wonderful day, another Android launcher to look forward to, but only for persons who are interested in Yahoo services. This new launcher for Android by Yahoo is designed in such a way to give the company a meaningful presence in mobile without having to create its own device.
Whether or not this will work is left to be seen, but right now, from what we can tell from the design, the launcher looks alright. With this launcher, which is called Aviate, Yahoo is going for a Google Now type experience that is built right into the user interface.
Yahoo will allow Aviate users to get information on the weather every morning before they leave for work. The launcher can even allow users to integrate their calendar and email information to get single-click access to conference calls and other goodies. It can also help users get to work on time, but this is based on random traffic changes in the U.S.
"Yahoo Aviate simplifies everything about your phone. It starts with a clean, new layout and apps automatically organized for you. But it's not just about making your phone simpler - Aviate also makes your phone smarter by offering intelligent information throughout your day. Whether you're on the go, at work, at a restaurant or just relaxing at home, Aviate automatically shows you apps and information that are useful to you based on what you're up to," says Yahoo in the official release.
Since this is a Yahoo based launcher, one should expect some form of new integration. The company noted that a twice per day news summary feature will be a part of Aviate, the company will also list the most popular contacts in a section of the launcher, called Favorites.
Basically, those who are not interested in customizing a smartphone to their own experience could find a home in Aviate.
So far, Yahoo has made a big push in mobile as the company reworked several old applications. The company will continue to look into how best it should approach mobile, and we wouldn't be too surprised to see a Yahoo branded smartphone in the future to come.
Furthermore, it should be noted that Yahoo acquired Aviate earlier this year for an unknown sum.
