Sprint has announced a promotion that will allow new customers to try the company's network for one month. The latest Sprint promotion seems to be in response to the "Seven Night Stand" marketing promotion offered by rival T-Mobile.
Not much time has lapsed since T-Mobile started the "Test Drive" or the Seven Night Stand marketing promotion that allows customers to test an iPhone 5S on T-Mobile's network for seven days, free of cost.
"Start your relationship with T-Mobile and take the #7NightStand Challenge," per the T-Mobile trial promotion. "Cheating on your carrier has never been so fun!"
In response to T-Mobile, on Monday, June 23, Sprint announced its "satisfaction guaranteed" promotion that will allow mobile phone users to try and experience its network for 30 days, free of cost.
"The satisfaction guarantee provides wireless users a risk-free experience of Sprint's improved network, exclusive Framily plan, and unique services. If customers aren't completely satisfied with the Sprint experience within the first 30 days, Sprint will refund the cost of their device and waive all service and activation charges," per Sprint.
The Sprint "satisfaction guaranteed" offer will start on June 27 and new customers will be able to avail it from Sprint's company-owned store or from a preferred retailer. New customers can also call 1-800-SPRINT1 or visit www.sprint.com/network to get more information on the offer. Existing customers can also take advantage of the offer if they want to add a new line.
Along with the announcement of the satisfaction guaranteed trial offer, Sprint also took the opportunity to announce that it has overhauled its 3G network and deployed 4G LTE to 471 markets. The company claims that now, its network offers improved call quality and faster data speeds.
The competition in the smartphone market is intensifying and so is the rivalry in the telecommunication industry. Sprint and T-Mobile are the smallest of the top four wireless telecommunication providers in the U.S. However, with the launch of their trial offers, both the companies will hope to attract many new customers from rival companies. It will be interesting to see if AT&T and Verizon also join the bandwagon and introduce a trial offer for customers to experience their services.
Sprint is trying hard to acquire T-Mobile. Latest report suggests that Sprint has already lined up eight banks to raise $40 billion to acquire T-Mobile. The company has also submitted a proposal to the U.S. Federal Communications Commission (FCC) and will hope to get a green signal for the acquisition as soon as possible. If Sprint and T-Mobile merge, the new entity will undoubtedly give stiff competition to AT&T & Verizon.
