The National Football League thinks Snapchat can help package its product.
That's precisely why the NFL and the messaging app have announced a one-year partnership to give football fans a unique view of game day and enhance their overall viewing experience. According to The Verge, the league and Snapchat will generate exclusive photo and video content—some shot by fans and others by the NFL—using the Live Stories feature.
Just as Snapchat's other users, each NFL Live Story will be available for 24 hours. The Verge reports that the content will give fans' perspectives live from the stadiums as well as deliver exclusive sideline features.
Imagine the kinds of sideline content that could be pulled from a personality like a Rob Gronkowski?
Although it's a one-year partnership that will cover the NFL's huge Super Bowl 50 in February, if it goes well, there's probably a solid chance of it continuing through the years.
"The NFL and Snapchat have created a weekly programming schedule that will feature all 32 NFL teams and will be available worldwide to all Snapchat users," the NFL said in a press release, adding that the experience will also cover Monday Night Football and Thursday Night Football in addition to the bulk of games on Sundays.
Recode additionally reported that the NFL and Snapchat plan on splitting ad revenue from their Live Stories. And since an NFL regular season is limited to 16 games, it's likely that advertisers will line up to get a piece of the action.
Anything designed to bring fans closer to the game should be a touchdown, especially with football's rabid fan base.
