Korean-American star Ken Jeong found fame in the Hangover movie trilogy pulling off some crazy, wild, and unpredictable antics. Now he's starring in a 30-second ad for the Cookie Jam smartphone game app, donning no less than a giant cookie costume. Because it's better to endorse a cookie-themed game than a cookie, right?
The ad is reminiscent of the popular Kool-Aid commercials where a giant mascot of the brightly colored, artificially flavored, sugary kids' drink would always be bursting with over-enthusiasm through some sort of wall or barrier or another. The act has since become one of the mascot's iconic moves.
Ken Jeong, the cookie, bursts in unannounced through the wall of a ladies' beauty salon where three women are being prettied up. One of them is also inexplicably playing some notes on a recorder. In a less than overjoyed tone, he tells them that they are all obviously bored and should just “cookie jam it” before tossing them some smartphones with the app installed in them.
As the ladies play the “deliciously fun and free game” as they continue to get their hair done, Ken Jeong exits the scene via the hole in the wall he created bidding them to “stay gorgeous.”
The doctor-turned actor says his performance in the ad was exactly the nonchalant, even bored, tone he was aiming for.
"I knew exactly the tone they wanted to do — it was something that was really broad and physical but also with a deadpan delivery to it. It's almost like a meta-commercial, where you're satirizing old school commercials,” he said about the ad and his creative input in the process of conceptualizing it.
According to the ad, the Cookie Jam game is available on iOS, Android, as well as Facebook. The description on its YouTube upload page also says that the game has been downloaded 60 million times worldwide.
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