Dyson takes cleanliness very seriously, from the recently launched humidifier with bacteria-killing UV light to the fact that the company had a woman vacuuming the walls of its IFA booth.
Granted, the thing was a pretty solid demonstration of the suction power of the Dyson V6 cordless stick vacuum, with a woman strung up by wires vacuuming a completely vertical living room (complete with tables, chairs, plants, and a home entertainment system secured to the wall), but it may also be a insight into the sort of OCD focus it takes to work at a company so devoted to cleaning up the world.
Perhaps there's some sort of Spider-Man tie-in to be had for this newfound functionality of Dyson products. We hear that Sony Pictures is farming the wallcrawler out to interested parties.
