After the reorganization of Google's business into Alphabet and the appointment of Sundar Pichai to become its CEO, Google has now made a massive change on its colorful logo.
The new logo is described as a softer Sans-Serif typeface with the same colors of blue, red, yellow and green, though slightly toned down. The letter E, of course, retained its playful tilt.
"We think we've taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future," the company said.
Reactions across the Internet over the logo change have been widely varied.
There are those that appreciated the logo change of Google.
The new logo of #Google is super cute!
— M a r c e l l e (@mipzabat97) September 1, 2015
I like the Google rebrand, btw. If anyone can own that and wear it well, it's them. They've proven that the last few years. — Frank Chimero (@frank_chimero) September 1, 2015
After 17 yrs of serif logos, #Google has finally adapted a modern approach with a NEW sans serif logo. I LOVE IT!!! pic.twitter.com/XSC0b6q4pH — Jermaine Dickerson (@jermainedesign) September 1, 2015
And then there are those that hated it.
Oh my gosh, what are you doing to me?! You aren't the #Google I fell in love with anymore! How am I ever going to trust you again?!
— Nikita Gill (@AnOddity21) September 1, 2015
So did #Google just scroll through random word fonts on land on the most basic one? — Scott Who? ●─● (@itsScott_who) September 1, 2015
GOOGLE CHANGED ITS LOGO AND NOW I DON'T KNOW WHAT'S REAL ANYMORE — John Scalzi (@scalzi) September 1, 2015
And then there are those that suspect something more threatening behind Google's new logo.
Google's new logo looks less threatening, which probably means they're getting ready to do something more threatening pic.twitter.com/nP12IGJLna
— Ben Greenman (@bengreenman) September 1, 2015
Maybe #Google's new logo represents the day #Skynet truly becomes self-aware? Asking for a friend. — Rachel Thompson (@RachelintheOC) September 1, 2015
Alexandra Petri, a writer for The Washington Post, even went so far to say that the new logo is "inexcusable" for Google.
"The result is horrible, neutered. It has lost its elan. It is the Google+ of logos. It is dull and clunky and blah," Petri wrote.
The mixed reactions among the public is expected for such an action by a massive company to make a significant change on their logo. It is not the first time that Google has changed its logo, and given how entrenched the company is in the modern way of things, this might not be its last in what could be a very long history for Google.
Former Apple employee Brian Hoff, who now heads his own digital design company, said that the new Google logo has a "nice rhythm and balance," signaling a friendlier tone for the company.
However, there have been complaints that the new logo makes Google, a tech company that has dabbled into artificial intelligence and self-driving cars, seem even less human.
"In simplifying, they've sort of eradicated the humanistic tendencies. Is that good or bad? It depends on what they're trying to achieve," said California College of the Arts typography professor Angie Wang.
