Users that perform a Google Search on their desktop computers will now also be able to see tweets appearing on the search results, as Google made a quiet update to the service.
When search queries are entered in Google, users will see several tweets regarding what they are searching for appearing near the top of the website results.
The update, which was not announced by Google, mirrors the changes that it made for its mobile search results earlier in May. Upon the release of the update for mobile devices, users searching through the Google app or through any Internet browser within their smartphones or tablets will be able to see real-time content coming from Twitter in the received search results.
The update also comes about half a year after Twitter unveiled a new deal with Google, though this is not the first time that Google and Twitter have announced a partnership. Google is also not the only search engine to include tweets in its search results, as Bing has integrated tweets in its search results since last year's summer season.
Google and Twitter agreed back in 2009 to have tweets be included in Google's search results. However, the agreement was shelved in 2011, as Ali Rowghani, then the CEO of Twitter, decided that he wanted Twitter to have more control over the content being released by its users.
The current partnership between Google and Twitter could prove to be more significant for Twitter than the previous one. While Twitter now already has 316 million active users per month, with the number still continuing to increase, Twitter's pace of growth is now much slower compared to previous years.
Twitter has been criticized recently for its problem on slowing user growth, along with issues in retaining its users and lower-than-expected results from its business strategy of direct response advertising.
Through this new agreement with Google, which includes the inclusion of tweets in Google's search results, Twitter is looking for an extension to its reach. Twitter is hoping that the tweets popping up in Google search results would push users that are not on Twitter to sign up for the service to push further growth in the social media platform's user base.
