With new image storytelling apps and ideas continuing to be rolled out by major companies, it appears Apple is ready to enter the fray with their own marketing campaign to highlight the ability to detail stories all while using the new iPad Air. The campaign, being dubbed as "What will your verse be?" has been making the rounds as Apple attempts to push forward on attracting attention for its latest tablet release.
Two new advertisements aim at hitting at the heart of viewers by showing two people in their daily lives, Finnish conductor Esa-Pekka Salonen and hearing-impaired travel blogger Chérie King, who deliver short versions of a day in their life.
In Salonen's ad, he tells of how using the music apps available on the iPad Air, has been able to help in composing and playing his next item. It is a unique look into how industry leaders in their fields are able to use the iPad Air for their work benefit.
"For renowned composer and conductor Esa-Pekka Salonen, music is the deepest way of connecting with the world," Apple writes on the special 'Your Verse' page created on its website.
In King's video, she relates how writing software, translation apps, maps and other items gave her the ability to better communicate with friends and family.
The move is largely seen as a marketing ploy after other companies announced similar ideas, such as YouTube and Google with their spotlight stories concept that allows for better telling of one's experiences and gives users the ability to generate revenue through donations. Apple is likely feeling the heat as they have not done an especially great job at promoting the iPad Air's great features that observers and average people alike, have found exciting.
"Travel writer Chérie King has canoed down the Amazon River, eaten coal-roasted lobster in Ghana, and visited an underground salt mine in Austria," Apple says. "With her passion for adventure and her iPad Air, King travels the globe and inspires other deaf people to do the same."
