Rumors emerged a few days ago that Samsung was harboring plans to cut the prices for its flagship phones Samsung Galaxy S6 and Galaxy S6 Edge. Reports from across the Atlantic have now proved this to be true. Samsung has significantly lowered the prices for both these phones in the Netherlands.
The recommended retail price for the Samsung Galaxy S6 is down by 100 Euro (roughly $110) from €699 to €599 now. The Samsung Galaxy Edge retail price recommendation has dropped from €849 for the 32 GB version to €699, which means an impressive €150 price cut.
These price reductions seen in the Netherlands by no means catapult these Samsung Galaxy phones into the low price sector. However, the cuts are significant for what are after all very high-end, top-of-the-line smartphones.
The big question American consumers are asking now of course is: Will the U.S. be next? This is impossible to tell with certainty right now. Samsung is likely testing to see if the new measure is driving sales up in the European market. If that goes according to plan, Samsung's execs might well soon extend the reduction of recommended retail prices to the U.S. as well. All in all, it seems more likely than not that the price cut will make it to our shores too.
In any case, it might be a wise move to hold off buying a Samsung Galaxy S6 or S6 Edge for a little while to see whether the price cuts make it over to U.S. as well. It seems quite possible at this point that they might.
Lately Samsung has seen revenue losses, with disappointing figures emerging for the last quarter. The mobile phone market is highly contended and we are therefore likely to see more competitive pricing schemes emerge in the future. The current high prices can likely not be kept up indefinitely, as competition is getting fiercer. For now, if you happen to be in the Netherlands: go pick up a Samsung Galaxy S6 or S6 Edge, or else wait and see, as the price reduction might soon appear in American stores as well.
