The Nest is an interesting device because it appeared out of the blue and from a startup that no one really heard of. However, the smart thermostat proved to be a worthy addition to anyone's home.
It manages the cooling and heating while giving users various options and signals ahead of time. It also claims to offer ways to save money on energy using a smart heating plan throughout the year and partnering with energy companies for points.
Nest and its thermostat gained widespread attention when Google acquired the company for a staggering $3.2 billion, which was completed earlier this year.
Google, being a company that also specialize in advertising, now says it will not put ads on Nest despite that the company is already planning to put ads on every product we can think of that is capable of being part of The Internet of Things. However, Nest is safe, at least for now.
Google's advertising plans were outlined last December in a letter that Google has sent to the Security and Exchange Commission. The company included a wide range of devices, ranging from refrigerators to thermostats, so naturally everyone thought the Nest will be included in future ad campaigns.
"We and other companies could be serving ads and other content on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities," Google said. "Our expectation is that users will be using our services and viewing our ads on an increasingly wide diversity of devices in the future, and thus our advertising systems are becoming increasingly device-agnostic."
However, the company backtracked or changed its mind in making thermostats part of the campaign, at least when it comes to the Nest.
"We are in contact with the SEC to clarify the language in this 2013 filing, which does not reflect Google's product roadmap," Google told VentureBeat. "Nest, which we acquired after this filing was made, does not have an ads-based model and has never had any such plans."
Keep in mind that just because Google doesn't have 'such plans' as of yet, doesn't mean the company will not change its mind. Lets hope we will not be asked to purchase Google heaters or Google clothes anytime soon from Nest.
