Twitter has a new feature and one that could help make user's timeline a little less noisy, at least in the figurative manner. The company has launched its "mute" feature that allows users to silence people they follow, meaning they still follow the user, but that person or handle's tweets will not appear in their timeline.
The idea is to help clean-up the site's interface and give users better ability to silence or "mute" other users they do not want to see tweets at a given time. For example, if a global event or protest is taking place, a user can silence those not writing on the topic for a period of time in order to follow only what is being said about that specific event or conversation.
Twitter hopes it will revolutionize even further how people use the site and how they communicate, or not, on the social media hub.
"Mute gives you even more control over the content you see on Twitter by letting you remove a user's content from key parts of your Twitter experience," the company says in launching the new feature.
Many are looking at the concept as a way to give more freedom to users who may want to make their timeline more manageable without being forced to unfollow users.
It comes as the Twitter's stock continues to drop as investors are fearful that the company, which has grown exponentially in recent years, may be plateauing. This has made many investors weary of putting more money behind it that may not be seeing the same growth in the coming years.
That has worried Twitter, which appears to be listening to the online chatter that has long asked the company for a way to silence users that someone feels is a nuisance at any given moment.
It also follows Twitter's new rollout of profile pages, which are a bit more like Instagram and Facebook. That happened in April and it appears that adding new features such as the "mute" option will enable more users to have more control over their timeline and who they are interacting with on a daily basis.
"You can now mute users you'd like to hear from less," Twitter product manager Paul Rosania said in the blog post.
"The muted user will not know that you've muted them, and of course you can unmute at any time."
