Marvel won't make an appearance at Comic-Con and Kevin Feige finally came out to explain why. From what he had to say, it is clear that Marvel has nothing much at all to show.
The studio showed everything back in October 2014 and was left with nothing to show at Comic-Con, hence the reason Marvel won't show a single thing outside of actual comic books.
There's a good chance the studio could display a bit of Captain America: Civil War along with Ant-Man, but those are just two movies and wouldn't be enough to stop the stampede that is Warner Bros. with its host of DC properties that are expected to show up in Hall H.
"It was just timing. We had done that [media] event in October, when we announced so much," Feige said. "Everyone knows what we're doing over the next few years. I really have a belief: If you can't go to Comic-Con and overdeliver, then don't go."
As it stands right now, we believe the exact reason why Marvel is not attending Comic-Con is because what it has to show is not capable of getting fans excited. Furthermore, Warner Bros. would quickly overshadow everything, and it would have been pointless at the end of the day.
Let's take the 2014 Comic-Con as a tremendous example. That year, Warner Bros. only had Batman v Superman: Dawn of Justice to show, and that alone managed to become the biggest talk of the show and on social media. Marvel had more content, but they were not strong enough to stop Batman v Superman from commanding social media for days.
Should Marvel make the mistake and make any form of announcement at this year's Comic-Con, it would be placed in a little dark corner as the DC related news would take the Internet by storm.
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