Without a doubt, T-Mobile's aggressive Uncarrier moves have shaken up the wireless industry, proving that a little competition between the carriers is a good thing for customers.
When T-Mobile launched Uncarrier 1.0 in March 2013, the magenta-decked wireless carrier said it wanted to eliminate the confusion when it comes to choosing from a huge array of phone plans and offering one Simple Choice. To top that off, it also announced that it was doing away with the restrictive two-year contracts for good.
This was followed by a string of eight other Uncarrier events, with each one promising customers new perks that enticed them to switch over to T-Mobile's network. The latest is Uncarrier 9.0, which is aimed directly at businesses with new business plans that T-Mobile CEO John Legere says cost 40 percent less than what Verizon and AT&T currently offer.
Previously, all Uncarrier moves were made for consumers, with the promise being T-Mobile offers the fringe benefits customers have long sought in other carriers but have never received. Following the launch of T-Mobile's Simple Choice plan and the elimination of contracts, Legere and his team became unstoppable in offering a slew of new features that Verizon, AT&T and Sprint are now rushing to offer as well.
In Uncarrier 2.0, T-Mobile followed up on its contract elimination by allowing customers to easily upgrade their devices for a small fee anytime they want. This was followed by removing international data roaming charges, paying customers their early-termination fees to encourage them to switch, expanding Wideband LTE, offering free data to stream music over Rhapsody, introducing Wi-Fi calling, and allowing customers to roll over unused data for the next month.
On June 25, T-Mobile is all set to launch Uncarrier 10.0, and given such a milestone, the event is bound to be a huge one for T-Mobile. In fact, the Uncarrier has begun bringing in the hype and is naming the event Uncarrier Amped. Legere himself has taken to Twitter to promote what could be the biggest event of the year for T-Mobile.
We’ve announced NINE #uncarrier moves! NINE! But we don’t just challenge the industry with these moves, we continue to challenge ourselves!
— John Legere (@JohnLegere) June 23, 2015
This summer we’re returning to some of our best #uncarrier moves and making them even better!! It’s #UncarrierAmped and it starts on 6/25. — John Legere (@JohnLegere) June 23, 2015
How could our awesome #uncarrier moves get any better? You told us how, so we’re doing it! #UncarrierAmped = our moves, turned up to 11!
— John Legere (@JohnLegere) June 23, 2015
While the other guys have yet to respond to @TMobile #uncarrier moves, we're already amping some of them up! #WeWontStop #UncarrierAmped — John Legere (@JohnLegere) June 23, 2015
It's still unclear what Uncarrier Amped will bring, since T-Mobile has already addressed a lot of the customer complaints that the other carriers are only starting to acknowledge. However, one thing T-Mobile still needs to work on is coverage in rural areas. While its network remains strong in many major cities in the United States, a lot still needs to be done to reach out to all customers.
