Sony Electronics has unveiled the prices for two if its latest 4K television models first unveiled at the Consumer Electronics Show in January.
Homeowners who want an upgrade to their living room or home entertainment center can soon purchase the 55-inch version of Sony's X900C 4K Ultra HD TV for $2,500, while the 65-inch variant of the same model is available for $4,000. The X910C 4K Ultra HD TV, which comes in full 75 inches of ultra high-definition glory, has a whopping price tag of $5,500.
Sony says the high-end models of its new line of 4K TVs will be available for purchase in July, but presales have already begun for the X900C on Sunday. The top-of-the-line X910C, meanwhile, will arrive in the summer, but Sony does not mention a specific date on when to expect the new model. The firm also says that resellers may sell the new TVs at different prices, so buyers should be prepared to shell out a little bit more or less than Sony's own prices.
The X900C makes its claim to fame by being the thinnest 4K TV soon to be available on the market. At an almost impossible 0.2 inches of thickness, the TV is claimed to be "thinner than a smartphone," allowing it to be mounted flush to the wall to provide viewers a new kind of TV experience that appears as though the images come straight out of the wall.
The bigger X910C is not as slim as its smaller brothers, but Sony says it is still the thinnest 4K TV of its size. Both 4K TVs run on the X1 processor engine and boast Sony's Triluminous display panel that uses quantum dots to provide a wider color gamut than regular 4K LED screens.
And for dubious buyers who think there is not much 4K content around to justify the cost of spending on a 4K TV, Sony says its X-Reality PRO Picture engine can upscale HD content to full 4K until content providers start delivering more content in real 4K.
The X900C and the X910C run on Android TV, which allows users to easily stream content from a wide range of providers, including Netflix, YouTube, Amazon Instant Video, Hulu, SlingTV and hundreds of other apps available on the smart TV platform. Android TV is also equipped with a feature called GoogleCast, letting users cast content on their smartphones, tablets or PCs to the TV.
Gamers will also be able to stream their PlayStation games to both TVs using PlayStation Now, but the capability is currently limited to the PlayStation 3.
