Facebook buys fitness tracking app Moves and continues to broaden the scope of its online and smartphone endeavors. This time, the social network says it will not bring the service under the Facebook name and will allow the app to remain as a standalone.
The move still brought analysts and observers to question Facebook's aim and intentions with the acquisition, suggesting that the company may be spending too much money on app companies that may not turn out to be the profit providers it believes.
The purchase of Finland's ProtoGeo Oy, the maker of the app Moves, aims at presenting and continuing the efforts of the company in delivering the best tracking of one's fitness levels as possible.
As per Facebook, the app is an "incredible tool for the millions of people who want to better understand their daily fitness activity."
However, the blog post published by the Finnish company did not disclose the monetary value of the deal and no further details except that the company, which will remain as it currently is, was purchased and will not be incorporated into Facebook directly.
The app is available on both iOS and Android.
For fitness gurus, the app has been an integral part of their regiment, where active users can track walks, jogging rates, bike rides and other fitness endeavors. It has become popular among those seeking to quantify their work-outs to track their progress.
"For those of you that use the Moves app -- the Moves experience will continue to operate as a standalone app, and there are no plans to change that or commingle data with Facebook," Moves' blog said.
Facebook said that they would not announce details of the acquisition at the moment. But Facebook also released a comment on the deal.
"As part of Facebook's multi-app strategy, we're excited to announce that the popular Moves app will be joining Facebook's suite of applications," said Facebook.
It did allude to a number of top officials and leaders of Moves will be heading to Silicon Valley to work from the company's Menlo Park headquarters, but the app would remain standalone.
"The Moves team has built an incredible tool for the millions of people who want to better understand their daily fitness activity, and we're looking forward to the app continuing to gain momentum," Facebook said.
