For a few hours on Monday fans of the Loch Ness monster saga were captivated by what was reportedly a sighting of the mystical creature on Apple Maps.
Reports stated a fan club devoted to Loch Ness claimed the mysterious creature, that has fascinated millions for decades, reportedly was seen in satellite images captured by Apple's map system.
"We've been looking at it for a long time trying to work out exactly what it is," said Gary Campbell, president of the club, to the Daily Mail. "It looks like a boat wake, but the boat is missing. You can see some boats moored at the shore, but there isn't one here."
But alas, it was not to be. It was, simply, boat wake after all.
The image was actually discovered six months ago and the club provided it to Scotland authorities to investigate.
"Nobody has been able to explain what it is," Campbell told ABC. "It's pretty large, so it's not a seal or an otter. It's also not a whale or basking shark as some people claim, because they wouldn't go in fresh water."
Skeptics are likely the only ones rejoicing given the theory of a large unknown creature in the north end of Loch Ness, a freshwater body in the Scottish Highlands.
But fans aren't giving up. Campbell reportedly told an American news station there have been two more sightings since his group's announcement early Monday morning.
The Loch Ness creature, known as Nessie, reportedly lives in Loch Ness, which is one of a series of interconnected, murky bodies of water boasting low visibility. The idea of a huge mystical creature in its waters dates back to 1933 but no true scientific evidence yet has been catalogued regarding the supposed creature.
That initial sighting reportedly was described as some prehistoric dinosaur creature in the water. Since that initial sightings dozens of reported photographs and reports have been debated and dismissed.
Given the dozens of press reports Monday, one thing is for sure. The lore of Loch Ness continues to thrive.