This Pizza Hut Box Holds Your Pie Then Lets You Watch Movies

Movies. Pizza. On their own, these are two of the greatest things known to mankind, but put them together, and you've got yourself nothing short of sheer ecstasy.

That's probably why many a movie night has been catered with a pizza pie or two. However, watching The Notebook for the 17th time while chewing on a slice of pepperoni has probably never been as cool as this.

Behold: the Pizza Hut Blockbuster Box. Though it may look like just a regular old cardboard pizza box, the Blockbuster Box can actually be converted into a movie projector when you're done devouring the pie inside. The Blockbuster Box comes with a lens that you can affix to the side of the box. Then, you just place your smartphone on a little stand inside of it. Watch as the box fills the wall with the pizza-licious entertainment of your choice, from Mystic Pizza to Home Alone.

There are four different designs for the boxes, which feature such beautiful, bold and graphic illustrations that you're probably not going to want to toss them once you're done with your pizza. Each box also comes with a QR code, which allows you to access an exclusive short film from Pizza Hut based on the theme of the box, either the horror flick Slice Night, the action-packed Fully Loaded, the sci-fi film Anchovy Armageddon or the romantic Hot & Ready.

Pizza Hut launched this special promotion in Hong Kong with the help of Ogilvy & Mather Group's Chief Creative Officer Reed Collins and the ad agency's Hong Kong office. It's unclear if the Blockbuster Box will make its way to other countries, but we all know that the world is hungry for something like this.

[H/T Engadget]

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