Re/Code, known as the website owned and run by journalists Walt Mossberg and Kara Swisher, has been acquired by Vox Media.
Vox Media itself already owns a number of established tech websites, including The Verge. Despite this, some suggest that Re/Code will focus more on tech business while The Verge will have a heavier focus on technology itself.
"The Verge is now bigger and more popular than ever. Over 24.5 million people visited the site in April, a 33 percent increase from last year, and we're delivering 40 million video streams a month. But along the way, we made a big decision: The Verge is not a business site," said Nilay Patel, editor-in-chief at The Verge. "...So when the opportunity to work more closely with Recode arrived, it made perfect sense: Recode covers the business of technology better than any other publication in the world."
The terms of the deal itself were not disclosed; however, Re/Code is a relatively young website at only 18 months, and has a readership of less than 2.5 million unique viewers per month, leading some to suggest that the deal would be worth less than $50 million.
Highlighting the growing consolidation in the tech industry, GigaOM has also been acquired by Knowingly Corp, and is set to be relaunched in August.
"We live at what I believe is the great turning point of all of human history, and that is being driven in large part by the technologies we are creating. This new world we are making will not just be more prosperous, but it will be more fair and more just than any time in the past," said Byron Reese, tech entrepreneur and author.
GigaOM is a little bit better established than Re/Code being first started nine years ago and being one of the first websites to cover Silicon Valley news. The website was, however, abruptly shut down in March due to financial issues, with all editorial staff being laid off at the company. What this means is that it is likely that the relaunch will be in name only.
Despite this, there is some question as to whether or not GigaOM will end up being as reputable as it once was. Reese himself was previously the "chief innovation office" for Demand Media, currently a company which owns Cracked and eHow, websites that are known as "content farms," which church out low-quality content designed to turn high search results. While Reese is now with a new company, the hope is that GigaOM will not suffer the same fate.
