Samsung has begun pumping up the excitement for its upcoming Galaxy S6 Edge Iron Man Edition with the first official teaser for the new smartphone.
The South Korean smartphone maker teased on Twitter the first image of the Galaxy S6 Edge Iron Man Edition, but we don't actually catch a glimpse of the smartphone. Instead, Samsung has decided to keep things mysterious with a dark red box emblazoned with the golden face of Iron Man. The box is open just ever so slightly to give us a peek of the bright yellow light from within.
On the lower left side of the box, it says "Samsung Galaxy S6 Edge." On the other side is "Avengers: In Cinemas Now." Above the box are the words "Coming Soon," which should mean those who are psyched to pick up one of these limited edition smartphones shouldn't have to wait too long.
Samsung also says "detailed availability in markets may differ by region," a possible hint at an international release, an uncommon thing for Samsung to do for its special edition smartphones, which are often limited to Asian markets.
Earlier this month, Samsung officials made public the company's plans for an Iron Man Edition of the Galaxy S6 Edge to Korea Times. Lee Young-hee, head of marketing at Samsung's mobile division, did not offer details but said that the new smartphone could be available by the end of this month.
"The color of the new Iron Man phones will be red," she said. "We will decide on other details soon after discussions with Marvel Studio. It will be released either at the end of May or early June."
An image of a mock-up, showing the red smartphone trimmed with a gold frame, has started making rounds on the Internet. However, Samsung has yet to show the final image of the handset and the gold trim is still unconfirmed. The phone will also likely feature Iron Man themed wallpapers, themes, icons and ringtones as part of a wider partnership Samsung has struck with Marvel Entertainment, the studio behind the Avengers, of which Iron Man is a prominent member.
Samsung and Marvel have teamed up to promote Avengers: Age of Ultron, part of which was shot in Seoul, resulting in Samsung product placements in the movie. Samsung believes getting its products seen in popular content can help raise future awareness of its devices, allowing the major mobile player to get a bigger piece of the industry.
Photo: TNS Sofres | Flickr
