Skin care is more powerful and potent than ever before, with advances in science and innovations in technology. More and more products are tapping into the world of medicine and including physicians in the development process.
One such example is VENeffect, a line of skin care developed by sisters Rebecca Booth, M.D., a nationally recognized gynecologist and hormonal wellness expert, and Cecil Booth, a 20-year beauty industry veteran. The products aim to recreate the skin vitality that accompanies peaking estrogen that typically occurs in a woman's 20s. This is what the sisters describe as "The Venus Effect."
Many variables affect skin aging. For women, one of the most influential variables is attributed to the shifts in hormonal balance throughout the month and decades. This affects mood, metabolism and the quality of skin.
"Estrogen has been shown to increase collagen content, elasticity and the production of hyaluronic acid," Dr. Booth says. Thus, the decline of estrogen from its peak in a woman's 20s leads to a number of issues, including signs of skin aging, most notably a significant loss of skin elasticity that ultimately results in lines, wrinkles and reduced luminosity. The sisters believe women can offset the challenges of aging via a healthy diet, lifestyle and proper skin care.
Utilizing advanced proprietary phytoestrogen complex, their products address the hormonal aging process. In simple terms, these plant-based molecules safely and effectively restore collagen, dramatically increasing the skin's elasticity and reversing the signs of aging.
VENeffect inspires collagen production, replenishing what women naturally lose to improve the vital glow of healthy skin. VENeffect phytoestrogens, similar to those found in the seeds, nuts, roots, and sometimes in the bark of many plants, provide further health benefits for the skin, including anti-oxidants, photo-protection and natural anti-inflammatory effects.
VENeffect skin care includes:
| • Anti-Aging Intensive Moisturizer (a hydrating formula that increases elasticity, infusing the skin with an immediate glow); • Firming Phyto-Lift Serum (an anti-aging treatment to brighten, firm and enhance skin); • Firming Neck and Décolleté Creme (firming and hydrating formula specifically designed to reverse the signs of aging on the neck and décolletage); • Anti-Aging Eye Treatment (potent yet soothing treatment that brightens, de-puffs and visibly reduces the appearance of fine lines and crow's fee); and • Anti-Aging Lip Treatment (a hydrating and protective formula that visibly reduces and prevents the appearance of vertical lines, while softening the lip). |
All the products are hypoallergenic; non-comedogenic, meaning they don't clog pores and are generally oil-free; fragrance-free; silicone-free; gluten-free; and paraben-free, meaning they are free of a certain type of preservative; and made in the United States. Prices range from $85-$195 and the items are available at select beauty retailers and the brand's website.
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