Breaking up is hard to do but not perhaps on consumers who get a $100 credit afterwards.
The breakup was between wireless carrier T-Mobile and mobile manufacturer Blackberry. T-Mobile CEO John Legere broke the news to the public in a blog post Thursday.
"We were disappointed in BlackBerry's decision this week to end their agreement with us," Legere said.
The decision of Blackberry to end its partnership earlier this week with the wireless carrier came after the latter has tried to lure Blackberry users to switch to iPhone instead in a controversial trade-in promo. This decision came earlier than the expiration of T-Mobile's license on April 25 to sell Blackberry devices in the U.S.
Despite the break-up, Legere assured that there's no reason for Blackberry users to jump ship because their devices will continue to operate on T-Mobile. He added that nothing changes when it comes to providing great service to its individual or business customer.
He also assured that Blackberry device owners who want the freedom and fairness that T-Mobile provides to its consumers can anytime bring their devices and enjoy the benefits of Un-carrier such as no yearly contract, no upgrade wait, no hidden device costs and unlimited everything with no overages on our wicked-fast network, among others. All these advantages, he said, on the fastest nationwide 4G LTE network in America.
Said to be T-Mobile's act of good will and appreciation, the network now offers a $100 credit to all its current Blackberry consumers, who intend to buy a new phone, whether it's a Blackberry brand - such as BlackBerry Z10 and Q10 - or not. The credit offer lasts until the end of 2014.
The strategy aims at keeping Blackberry users as its customers and dispose the remaining Blackberry 10 devices in its inventory, which a T-Mobile representative told Re/code will last for some time.
"After that, we're also exploring other ways to meet the needs of customers who want these devices," it said.
"One thing you can count on from us: we'll keep listening to you and finding new ways to meet the needs of BlackBerry users - individuals and businesses - everywhere. But we're not done. Stay tuned for another Un-carrier offer that gives you more value and even more reasons to stay with America's fastest growing wireless company," he said.
Like a true-blue lover, he continued to profess his support to the network's consumers.
"I'll always fight for you. And our team remains committed to providing the same great Un-carrier experience to all BlackBerry users. At the end of the day, this has got to be about you - the customer," he said.
Earlier in March, it has been reported that BlackBerry's hold on the smartphone market has decreased quickly, now overtaken by the Windows Phone in the OS race to grab third spot behind Android and iOS. Meanwhile, T-Mobile has started taking pre-orders of the Samsung Galaxy S5 on March 24, 2014.
Legere's Un-carrier theme in its blog post hopefully un-break the hearts of some seemingly doubtful Blackberry users.
