Are you tired of seeing ads on Facebook and planning to use Twitter more often because of this? You may want to think twice before making that decision. Twitter is looking to roll out 15 new advertising units, which could mean users might come across more ads in their feeds.
This whole plan is a bid for Twitter to gain more advertising dollars, and it should come into play over the next six months or more. By the end of 2014, users should be seeing more advertisements within their feed in different shapes and form.
The most interesting thing about Twitter's renewed focus is the mobile-app install ad unit. It's an ad unit that will be embedded into Twitter's mobile app, an idea that is quite similar to what Facebook has done and is still doing with its mobile application.
According to the WSJ, this new ad unit will show itself in the form of an expandable tweet, or a Twitter card. Whenever a user taps their finger on the ad, they will be carried off to the app store where they can purchase the app from the advertisement. It's a genius way for advertisers to get people to download and purchase their app, though it might annoy some users who are not use to being bombarded with ads on a regular basis.
Twitter has longed wanted to experiment with the idea of pushing more ads to its users, and this focus has heightened after Facebook launched its own mobile-app install ad unit. Witnessing the success of Facebook in this space, it is clear why Twitter is aiming to have a presence as well.
As the micro blogging social network experiments with more ad platforms, the company should be weary of the amount of ads it shows to users. Failure to keep these new ads under control could force users to go elsewhere, and it's not as if there's not an abundance of competition out there waiting to gobble up runaway users.
In the coming months, we should see how well Twitter is able to make these ads work, or how badly the company fails at it. Whatever the outcome, users are in for some changes in how their favorite micro blogging platform operates.
