Joseph Gordon-Levitt's hitRECord plans on teaming up with America's National Parks to promote the Find Your Park campaign, encouraging Americans to discover and visit the country's many natural wonders.
As of yesterday, hitRECord started asking its community to submit artwork that illustrates their feelings about America's National Parks. In 2016, hitRECord will take 15 of those ideas and turn them into short films, music videos and other works of art.
"I grew up going camping with my family in Yosemite National Park," says Gordon-Levitt. "It's a beautiful place, and if it weren't for the National Park Service it may not be what it is today. I'm honored to be a part of this once-in-a-lifetime Find Your Park movement, connecting the hitRECord community with our parks."
hitRECord is a production company founded by Gordon-Levitt that encourages creative people to use their website to upload and share their artwork, music, videos and other media. The site allows people to work together on projects, as well as give those people the ability to have their works produced commercially, splitting the profits with hitRECord 50/50.
Members of the hitRECord community can use the hashtag #FindYourPark when submitting content on hitRECord.org. After hitRECord chooses the top ideas, the site will distribute the final creative works on its website, on social media and through FindYourPark.com.
"hitRECord will connect us with some of the most creative minds who will then help inspire people everywhere through art to find their park," says National Park Foundation Interim President Dan Wenk. "This partnership will allow for a dynamic network of artists to support our movement in a way that resonates with their passions."
The Find Your Park campaign will feature many programs, exhibits, events, promotions and activities throughout 2015 and 2016, encouraging Americans to find and connect with their favorite national park. The promotional materials will feature broadcast, print, digital, outdoor and radio creatives, as well as involve social media activities.
The Find Your Park campaign kicks off National Park Week on Saturday, April 18. During this event, national parks will offer free admission days on April 18 and 19, volunteer opportunities, parties under the stars, a national park instameet and other events. April 18 also marks National Junior Ranger Day, which features family-friendly activities at most national parks.
For ideas on how to participate and find your local park, visit the National Park Week website.
[Photo Credit: Gage Skidmore | Flickr]
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